Referrals: Writing a Soft Sales Letter that gets you More Referrals
Referrals: Writing a Soft Sales Letter that gets you More Referrals
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Marketing > Marketing Tips > Referrals: Writing a Soft Sales Letter that gets you More Referrals
Referrals: Writing a Soft Sales Letter that gets you More Referrals
Posted: Jan 13, 2010 |Comments: 0
| Views: 126 |
]]>
Referrals: Writing a Soft Sales Letter that gets you More Referrals
What’s the best way to get more referral business? It’s… it’s by writing a thank-you letter.
Yes, I know – it’s weird, but it’s the best technique you can use for getting more referrals. Yes, better than a sales letter!
Here’s how it works: First, you get a referral. I know – I’m as surprised as you are, but sometimes it happens: someone liked you… and somewhere down the line and they passed some good words out about you to a new customer or prospect.
Here’s what you can do to encourage them to refer you again and again: send them a “Thank You for your referral!” letter. Here’s what happens: First, your “Thank you!” letter elevates you from the silent majority — who never bothered to express their appreciation for being referred. Well, that got you noticed, and placed well above 99.9% of other people who have received a referral from someone and never even said thanks, let alone write a letter. Now here’s how to get even more business.
Face it: a phone call just doesn’t have the impact of a thank you letter. Whatever you said on the phone – that fades into the horizon with the sunset. But not a letter. A letter has time to sit on the recipient’s desk as a lasting momento of your appreciation. A phone call just doesn’t compare to the visual goodwill generated by an appreciative letter.
The Most Valuable Letter
So, the most valuable letter you can write is to thank someone for their referral. “Thank you for your kind referral. I appreciate the privilege to be of service to your colleague. I don’t take referrals lightly, and assure you I will provide good value…” Continuing, “Thank you so much for your referral and your trust.”
A referral is the utmost demonstration of trust a client or friend can show. It’s the leap of faith that you’ll perform exceptionally well for someone else, even when completely out of view. The person who recommends you puts their own name and reputation on the line for you. Does it deserve a thank you letter? You bet! But wait, there’s more.
Why is your “Thank you” letter so effective? First, it makes the person feel comfortable with their recommendation of you, because now they know you’re going to do the very best job you possibly can for your new client. You’re going to lean over backward to look good, and to make them look good for giving you their referral. You can’t make them feel like this with an ad, brochure or a phone call, but it’s easy to do with a well placed and well timed letter.
With a personal letter it’s easy to convince someone who has referred you that you really do appreciate the trust they’ve placed in your products or services. You can make them feel, well, like they should refer more people to you, all the time. And therein lies the beauty, the value, and the monetary worth in the most valuable letter you can write: the “Thank you for your referral!” letter. The receiver will remember it, and when the opportunity comes up again, they’ll continue to refer more people to you.
You’ve heard of word-of-mouth advertising as the best (and the cheapest) form of advertising? Well, this is better. It’s how you make it more referrals happen, again and again.
So now this “Thank you for your referral” letter has become the least costly AND the most effective piece of advertising you can write, bar none. Least costly? AND most effective? Hummm…
Did you notice how casually the “Thanks for your kind referral” letter has now <b>become the most effective piece of advertising you can write?</b> It’s no longer in the “I’ll just dash off this thank-you letter” category. It becomes an art form, your personal ad in the exact form and style of a letter.
Sending a Hard-Working Gift
What does my office do for people who refer direct marketing consulting or copywriting clients to us? We send them a Cross Pen, and of course a wonderful letter that says thank you so much for your kind referral. And we have THEIR name engraved on the pen (the only person who wants a pen with my name on it is me!) Don’t worry, they’ll remember where they got it!
By the time we ship their new pen to them, and of course our own personal letter of thanks, it costs us about . Is it worth it? You tell me: the prospect who received the referral of us trusts us because he received the personal recommendation from a friend. If we do any work for the new client, our copywriting and market consulting fees range from… well, we get our back pretty quick. Many clients stay with us for years.
We don’t convert all the prospects referred to us into actual rent-paying customers. Some don’t need our high-powered direct marketing sales letters or high response direct marketing sales material. Some aren’t ready to launch products just yet; and some are just tire-kickers or fishing. No matter, we still send an engraved pen to the referral source with a nice letter of thanks.
Funny, the more letters we send, the more referrals we seem to get from the referral source. Which we really do appreciate.
If you’d like to get more business, write an exceptional “Thank you for your referral!” letter, and keep it at-the-ready in your computer.
When you get a referral, send the letter. If you feel it’s worth it, send an engraved Cross Pen with your letter of thanks. If not, that’s OK, a letter by itself will thank people nicely also. You can’t buy that kind of advertising – that goodwill or trust, or those kind referrals – at any price. Or can you?
Retrieved from “http://www.articlesbase.com/marketing-tips-articles/referrals-writing-a-soft-sales-letter-that-gets-you-more-referrals-1710639.html”
(ArticlesBase SC #1710639)
Need more traffic? No problem. Publish with us and see why everyone’s talking about Articlesbase.com
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
jeffrey dobkin -
About the Author:
Bio, Jeffrey Dobkin
If you’re struggling with poor response from your direct marketing campaign, you can solve this problem and get help fast. Gain an advantage – and get amazing results by reading practical how-to marketing tips. Immediately increase your phone calls – and customers – receive articles you can trust by [Jeffrey Dobkin]. Dobkin has written 4 books on direct marketing (including the cult classic, How To Market A Product for Under 0!) that feature his practical marketing tips and successful direct marketing methods, all scribbled in his own brilliant conversational style of writing. Jeffrey Dobkin can be reached at [The Danielle Adams Publishing Company], Phone 610-642-1000. Read more of his articles at http://www.danielleadams.com 610-642-1000 rings on his desk.
]]>
Questions and Answers
Ask our experts your Marketing Tips related questions here…
200 Characters left
What can I do to get more Sales out of my web site. I have a great product and some good traffic coming through, but no one is buying. How can I change this?
My Sales Landing page is getting plenty of views, and visits, but no one is buying my product. What can I do to get people to buy from me?
How do you write a brag book? Can you write a brag book without a proven sales record?
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Article Tags:
sales letters, referral, referrals, referral letter, direct marketing, sales letter
Latest Marketing Tips Articles
More from jeffrey dobkin
How to get Refferals for your Business
Referrals are so powerful – make such a difference in growing a business – yet so many people just do not do it. This video will give you strategies of how to make asking for referrals easy, and process driven. We will explore upfront contracts, responding to you did a great job, and how to make asking for referrals part of your process. If your business is not using a strategy for referrals you are missing a key element. (03:24)
The first of a video series on how to learn referral sales as a much faster and successful method of marketing. Intended for Sales people and professionals who hate cold calling! (03:46)
How to Create a Newsletter and Ezine
How to Find New Clients and Business is what seperates the great businesses from the mediocre. The ability to have at lease 10 strategies for finding new clients – referrals, cold calling, getting to decision makers, internet marketing and much more. This video shares ideas on how to develop an effective online newsletter or ezine – www.prospectingforsales.com (04:22)
How to Craft a Great Elevator Pitch
How to Find New Clients and Business is what seperates the great businesses from the mediocre. The ability to have at lease 10 strategies for finding new clients – referrals, cold calling, getting to decision makers, internet marketing and much more. This video shares ideas on how to develop an effective elevator pitch www.prospectingforsales.com (05:23)
How to Find New Business and Clients
How to Find New Clients and Business is what seperates the great businesses from the mediocre. The ability to have at lease 10 strategies for finding new clients – referrals, cold calling, getting to decision makers, internet marketing and much more. (08:28)
Benefits of Acquiring a Direct Marketing Database
Acquiring a direct marketing database for your lead generation campaign would ensure the program to be a success. Doing so can increase your overall sales output to make your business grow.
By:
Alice Clarkl
Businessl
Dec 13, 2010
Sales Letter: -most Potent Tools You Can Use in Your Direct Marketing is the Direct Mail Letter
The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.
By:
Davi Sharmal
Advertisingl
Feb 15, 2009
4 Parts to Developing a Direct Marketing Strategy
Marketing is war anyway you look at it. You are battling the enemy, your competition. You are battling to dominate the market. Marketing IS combat, and with every combat you NEED a strategy.
By:
Jordan R. MUllenl
Marketing>
Marketing Tipsl
Oct 30, 2008
Targeted Opt In Email Direct Marketing
Targeted opt in email direct marketing is one of the most profitable ways to make money online, in my opinion. Targeted opt in email direct marketing is where I make the bulk of my money online.
The key with targeted opt in email direct marketing is in the concept that when someone adds themselves to your opt in email list, they are giving you permission to repeatedly expose themselves to your promotional offers.
Compared to th
By:
angerman hohltl
Internet>
Internet Marketingl
Nov 06, 2010
The Global War on Sales Talent – How to Hire and Retain Great Sales Talent
Efforts towards hiring the best talent and retaining them should be robust. Financially, it makes a lot of sense and saves precious time as well as energy.
By:
Kathleen Chesterl
Self Improvement>
Motivationall
Sep 15, 2009
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at ay given time.
By:
Mac Mcintoshl
Business>
Salesl
Feb 25, 2007
lViews: 192
Direct Mail for Retailers – 6 Tips for increasing customers from direct response marketing!
Learn Direct Marketing Tips – Fast and easy low-cost ways to get more customers, more referrals, and more traffic into your store, restaurant… or make your phone ring.
By:
jeffrey dobkinl
Marketing>
Marketing Tipsl
Dec 29, 2009
3 Tips For Marketing A Home Business In The New Year
When contemplating marketing your home business, the new year is always an important time with reflections and motivation. It’s a great time to celebrate the accomplishments you made in the prior year, but it’s also a good time to think about your plans for the new year ahead.
By:
Tammy Embrichl
Marketing>
Marketing Tipsl
Feb 25, 2011
Guerrilla Marketing Strategies That Still Work
Are you a small business owner with a minimal marketing budget? If so, you may need to consider attempting a few tried and true guerrilla marketing strategies. What is guerrilla marketing? It’s the use of your imagination and personal energy to construct unconventional marketing campaigns on a budget. The object is to do something unique while gaining the attention of your target market. Now sure how to get started? Here are a few guerrilla marketing strategies that are still effective today.
By:
Renardl
Marketing>
Marketing Tipsl
Feb 24, 2011
Repurposing Content: Make Those Articles Work
Would you like to save some time in marketing online? Then listen closely… repurposing content will save your business both time and money – through the use of content in more than one medium.
By:
JenniferLancasterl
Marketing>
Marketing Tipsl
Feb 24, 2011
The best way to construct the Ultimate Search Engine Loophole procedure is by utilizing the Search Engine Loophole blogs, websites, automating software, and web hosting software that uses certain kinds of IP addresses.
By:
Davidl
Marketing>
Marketing Tipsl
Feb 24, 2011
How You Can Get More Twitter Traffic
You may have noticed that Twitter is the greatest news upon
the web now. With many hundreds of thousands of new
individuals becoming a member of Twitter every day, it’s proving itself to be among the
largest and fastest growing social networking sites at this time.
By:
Jonl
Marketing>
Marketing Tipsl
Feb 24, 2011
Mobile Text Message Marketing for Beginners
Currently, we are seeing another large communication shift similar to the social media movement in 2005. In terms of size, it’s already bigger than the dot com boom. Of course, I’m referring to mobile text message marketing. At the moment, it’s still in the early adopter phase.
By:
Matthew Loopl
Marketing>
Marketing Tipsl
Feb 24, 2011
New-bies are taken advantage of. Sometimes used, and abused. People come to the net looking to be treated fairly but they leave in groves, feeling disgusted and disappointed. With further feelings of being cheated and swindled, it’s not to long before words of mistrust bombards the entire industry.
By:
Alphonso Smithl
Marketing>
Marketing Tipsl
Feb 24, 2011
Real Estate Marketing – Why Content is Key
I think there needs to be a lot more emphasis placed on how critical generating fresh, new content for your real estate business really is. In fact, content is the lifeblood of your success and future for online real estate lead generation, because the more content you have out on the web, the greater the opportunity that qualified prospects will find you! This of course is assuming that you have the proper systems in place to capture leads.
By:
Josh Schoenlyl
Marketing>
Marketing Tipsl
Feb 24, 2011
Discount Newspaper Advertising – How To Buy Newspaper Space Ads At Huge Discounts
Abstract: Why would you ever pay list price for newspaper advertising space when most newspaper advertising rates are negotiable? Some are highly negotiable. Here are 5 ways to get better discount newspaper advertising rates.
By:
jeffrey dobkinl
Advertisingl
Feb 18, 2010
lViews: 168
Lead Generation – 12 More Marketing Tips To Increase Response And Lower Cost Per Lead
Lead generation programs, when targeted to neighborhood, industry, association, or whatever target group you select, can be proven to be effective, responsive and profitable when customer acquisition is tracked back to the source. Just remember to tailor your lead generation program to specific targets. Here’s exactly how in this third article in the series on Lead Generation.
By:
jeffrey dobkinl
Marketing>
Marketing Tipsl
Feb 04, 2010
Direct Mail Letter Tips – 12 Marketing Tips To Increase Letter Readership And Response
This is the third and final article in the series to help you increase the response from your direct mail marketing letters. In the first article you learned to increase readership in the first 7 seconds. In the second article we discussed increasing mid-line readership and response by fine tuning the body copy of the letter. In this final article learn 12 indispensable rules to draw maximum response from your direct mail marketing letters.
By:
jeffrey dobkinl
Advertising>
Direct Maill
Feb 04, 2010
lViews: 146
Direct Mail Marketing Letters – Increase Readership And Response In Direct Mail
The second of three articles about direct mail letters. In the first article of direct mail tips we discussed increasing readership in the first 7 seconds a person spends with your direct mail letter. Here, we discuss increasing mid-level readership and increasing direct mail response. Fine tune the body of your letter, paragraph by paragraph. The last article in the series shows 12 rules to increase your direct mail letter response.
By:
jeffrey dobkinl
Advertising>
Direct Maill
Feb 04, 2010
Direct Mail – The First 7 Seconds. Increasing Readership In Direct Marketing Letters
Abstract: Learn how to create the critical 7-second opening of your direct mail marketing letter – to get the highest level of immediate readership. Fine-tune your major opening elements for maximum response. This is the first in a three-article set of marketing tips to increase your direct mail response. In the next article, learn how to increase mid-level readership in the body of your letter. In the third direct marketing article, learn 12 direct mail advertising tips to increase readership.
By:
jeffrey dobkinl
Advertising>
Direct Maill
Feb 04, 2010
lViews: 113
lComments: 1
Heart Attack: Delaying Brain Death In Cardiac Arrest Victims
As the victim of a heart attack stops breathing, a process of irreversible brain damage starts to occur within the first three or four minutes. Or, does it? Learn the simple Dobkin Technique to delay brain damage in heart attack victims for up to an hour. Read this article. Pass it to friends.
By:
jeffrey dobkinl
Health>
Alternative Medicinel
Jan 28, 2010
lViews: 325
Customer Satisfaction Surveys – How to Design a Survey
Most market research surveys don’t work because they have the wrong objective or aren’t designed well. Find out how great a tool your survey can be when you design it right: to use as a customer-generating marketing weapon. Shhh… don’t tell anyone about our secret hidden objective.
By:
jeffrey dobkinl
Marketing>
Marketing Tipsl
Jan 22, 2010
lViews: 185
8 More Ways to Get Sales Leads
In this third part of a three part series on successful business lead generation, we present 8 more ways to make your lead generation strategy even more effective. In the first part, we examined why your lead generation system was broken, and gave you some insights on how to fix it. In the second part, we looked at 7 new lead generations strategies.
By:
jeffrey dobkinl
Marketingl
Jan 19, 2010
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
jeffrey dobkin has 17 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
Bio, Jeffrey Dobkin
If you’re struggling with poor response from your direct marketing campaign, you can solve this problem and get help fast. Gain an advantage – and get amazing results by reading practical how-to marketing tips. Immediately increase your phone calls – and customers – receive articles you can trust by [Jeffrey Dobkin]. Dobkin has written 4 books on direct marketing (including the cult classic, How To Market A Product for Under 0!) that feature his practical marketing tips and successful direct marketing methods, all scribbled in his own brilliant conversational style of writing. Jeffrey Dobkin can be reached at [The Danielle Adams Publishing Company], Phone 610-642-1000. Read more of his articles at http://www.danielleadams.com 610-642-1000 rings on his desk.
The lyrics of “The last three letters” by alesana. and yes, I know that it supposed to be “even” and I did write “ever”. but there is nothing to do right now about that, so stop complaining. Chii you’re the best!!! *Hugzz* BTW! Alesana is now on tour with Chiodos and Silverstein! Check out www.myspace.com/alesana for tour dates and more details!